Prior to the start of the Formula 1 season, PokerStars (owned by Flutter Entertainment) has agreed to sponsor Red Bull Racing‘s Formula One team.
The online gambling and entertainment brand will be featured on team member race suits as well as the RB18 – the name of the new Formula One car planned for the 2017 season – as part of a multi-year agreement. PokerStars, which is owned by Flutter Entertainment, will try to tap into F1’s rising following, especially as technology developments in broadcasting let fans to experience the sport in new ways.
With PokerStars Casino, PokerStars, and PokerStars Sports goods all participating in branding opportunities, the relationship allows both organizations to access new audiences that have shared interests and hobbies.
Dan Taylor, Chief Executive Officer of Flutter International said:
Red Bull Racing is an excellent fit for PokerStars because it’s not only about what you provide fans and players, but the mindset and vision behind how you offer it. One of our goals for PokerStars is to build the world’s most spectacular casino, based on player experiences and providing our community with unforgettable moments.
As the 2022 season approaches, we look forward to working with the Team and sharing more information.” We wish Red Bull Racing the best of luck in their forthcoming season.”
Red Bull Racing, which has won the World Championship five times since 2010, is hoping that teammate Max Verstappen can replicate his success from last year in the coming season.
Christian Horner, Team Principal and CEO of Red Bull Racing stated
Following last year’s phenomenal Formula One season, I am happy to kick off 2022 by confirming PokerStars as a new partner… We are delighted to welcome PokerStars to the Team as F1 continues to expand in new and old markets, and we look forward to kicking off the 2022 season together
